• PR professionals today are using social media to either supplement or add to their existing strategies, signalling an evolution in the role of PR over the last few years. Public relations specialists were among the first few to understand the power of social media, making […]

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  • As difficult as it might be for an individual to create a marketing strategy, we suggest reading through the shortlist of steps down below that will help you in your journey towards the most effective marketing strategies you will ever come up with. There is […]

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  • Graphic communication is communication with the use of visuals like icons, graphs, and drawings. This is mostly on print or electronic platforms. It is very important in Search Engine Optimisation. This is an essential tool for brands as it helps to reach communication objectives through […]

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  • How can brands ensure they stand out and create an impression that will last long in the minds of their audience? When a brand is successfully and actively placed in the minds of the target audience, they can make brand associations. These associations help the […]

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  • Managing a brand’s social media presence can be a demanding and time-consuming endeavour for companies. Since it has well and truly become an integral part of almost all brands’ digital presence, managing the ever-growing social presence is now a full-time job. From managing the daily […]

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  • Media magnifies your marketing message, allowing you to tell people about your excellent products and services. Traditional media such as television, radio and print ads in newspapers and magazines have long been the primary outlet for advertising campaigns, but added to this now are digital […]

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