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Social Media Marketing For Business Consultants

Social Media Marketing for Business Consultants

Welcome to the Projects page of Vivid Media, a leading digital agency specializing in social media management in Zimbabwe. Here, we showcase our successful collaboration with Beresford Consulting, a prominent consulting company based in South Africa.

Beresford Consulting focuses on providing expert services in tax preparations and company registration. As their trusted partner, Vivid Media was responsible for executing a comprehensive social media marketing strategy to enhance their online presence and drive meaningful results.

Our primary objectives were to generate leads, increase brand visibility, and engage with the target audience.

At Vivid Media, our scope of work for Beresford Consulting encompassed various key aspects of social media management. 

To achieve these goals, we employed a multi-faceted approach that combined marketing expertise, social media prowess, and strategic planning.

To ensure optimal efficiency and effectiveness, Vivid Media utilized a range of cutting-edge software and tools throughout the project. Some of the key platforms and technologies employed include social media scheduling and analytics tools like Hootsuite and Sprout Social, content creation and graphic design software such as Adobe Creative Suite, and SEO optimization tools like SEMrush and Google Analytics. These tools played a crucial role in executing our strategies, monitoring performance, and optimizing our social media efforts.

Plan of Action

Our collaboration with Beresford Consulting began with an in-depth research and analysis phase. We thoroughly examined their target audience, competitors, and industry trends to develop a solid understanding of their unique requirements and market landscape. Based on our findings, we crafted a comprehensive social media marketing plan that encompassed content creation, scheduling, lead generation, and search engine optimization.

Our content creation team developed engaging and informative posts that catered to the specific needs and interests of Beresford Consulting’s target audience. We implemented a consistent posting schedule, ensuring a steady flow of quality content across various social media platforms, including Facebook, Twitter, and LinkedIn. Additionally, we optimized each post for search engines to maximize organic reach and increase the likelihood of conversion.

Throughout the project, we closely monitored the performance of our social media campaigns, tracking key metrics such as reach, engagement, click-through rates, and lead generation. This allowed us to refine our strategies and make data-driven decisions to continually improve the effectiveness of our efforts.


Vivid Media’s collaboration with Beresford Consulting on their social media marketing endeavors was a resounding success.

Our expert team employed a strategic approach, leveraging our knowledge of the industry, target audience, and best practices to achieve remarkable outcomes. By focusing on lead generation, marketing, social media scheduling, and SEO optimization, we were able to significantly enhance Beresford Consulting’s online visibility, engage their audience effectively, and drive valuable results.

We are immensely proud of our partnership with Beresford Consulting and the impact we made on their digital presence. If you are seeking a trusted digital agency for social media management services in Zimbabwe, Vivid Media is here to help you achieve your goals. 

Contact us today to explore how we can elevate your brand’s social media presence and drive tangible business growth.

Date: July 16, 2023
Client: Beresford Consulting
Services: Social Media Marketing + Copy Writing + Design
Facebook: Beresford Consulting
Instagram: Beresford Consulting
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