As a small business owner who is just starting out, marketing your business is the key to your success. Getting started in your business is no sweat:
– You have the knowledge of your field and you are an excellent communicator of it.
– You may be brought in all the electronics, faxes and printers into your new office space.
– …And you just finished putting together all of your business legal paperwork.
But what’s next!
You need to establish an identity for your business. Who Are You? What Do You Do? You want the whole world to know you are here and educate them about your business.
At Vivid Media Zimbabwe, we really don’t like using the term graphic designer to describe ourselves. In actuality, you can really consider a graphic designer as basic as someone who can take a colour photo into a photo-editing program and change it to black and white. We consider ourselves Graphic Communicators.
We are living in a fast society that if we don’t get what we want quick enough we go to the next thing. That’s because there is always the next thing and small business owners will lose the chance to show what they are all about if they fail to communicate their message properly.
Create a unique brand that you are confident in.
Establishing a clear and memorable identity is the first step for your new or current business. Those of you who own your own business may know that customer recognition of your business’s name and logo is important. The clearer your overall business identity is, the more likely your business is to survive and thrive!
It has to be unique, as well as consistently displayed in every aspect of your business. A good graphic designer will learn about your company and put together a customized look that will help enhance your image.
You will feel more confident representing your business with a perfect business card, letterhead and company profile.
Remember… your cheerful and enthusiastic attitude are great ways to impress your client, but how about after you leave? A well-designed business card will bring life back to that first impression the client had of you. If it’s representing your business, then make sure it is the best it can be. A stand out design will raise their confidence in you.
Grab your audience attention with an outstanding layout.
A professional layout of your products and services will give your potential clients the confidence to want to give your business a chance. And although you may have the best product or service in the world, you will lose the chance to express that with a weak design. A graphic designer will sit down with you and go over ideas, give direction, and most importantly… offer solutions. These are the things that the public is going to see and react to.