training and Skills Development Services

Our one-on-one interactive training courses offer highly effective and customisable learning. Our courses match the pace of each individual to ensure you get the most from your sessions. And they are fun too! Find out more below!

Digital Marketing (Introduction)

COURSE DESCRIPTION:

This course is our foundational offering, which presents a solid understanding of the most successful elements to a digital marketing strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the various aspects within them. This course is ideal for those with limited experience in digital marketing and Public Relations, or for smaller companies without a dedicated marketing team. During this course, trainees will become more confident and equipped in understanding the value of digital marketing and PR. They will be able to immediately implement learned concepts in social media, digital ads, public relations and content marketing.

In this course, trainees will learn:

  • Why every company should have a digital marketing strategy.
  • How to identify the pain points in their own company’s strategy.
  • Why it matters to have a target audience (Ideal Buyer), and how to identify them.
  • How to identify the most effective ways to reach this target audience.
  • How to set SMART Marketing goals and quantify results to measure success.

COURSE STRUCTURE:

Our complete Digital Marketing (intro) program consists of four modules:

Module 1: Social Media

Module 2: Digital Ads

Module 3: Public Relations

Module 4: Content Marketing

DIGITAL MARKETING (INTRODUCTION)

vivid media training
Download full module outline
Digital Marketing (Advanced)

COURSE DESCRIPTION:

This 4-day course expands on the knowledge in Digital Marketing. It offers a more in-depth overview of the most successful elements to a digital marketing strategy. All trainees will develop the learned concepts into their own business environment using these digital marketing tools: social media, digital ads, public relations, e-mail marketing, video and YouTube marketing, and blogging and digital performance basics. Each trainee will finish the program with a wealth of knowledge and actionable tasks that can be integrated into their business. The course could be ideal for businesses who have a team managing marketing efforts, or smaller businesses who want to develop and execute digital marketing strategies internally.

COURSE INSTRUCTIONAL OBJECTIVES:

  • Enhance attendees’ knowledge with advanced digital marketing concepts specific to social media, digital ads, and public relations
  • Introduction and execution of new digital promotional tactics including blogging, e-mail marketing, and video marketing
  • Build knowledge and incorporate various digital marketing concepts to increase engagement numbers
  • Understand how to measure success of campaigns with benchmarks and conversion rates
  • Learn how to be consistent with messaging and branding across all digital marketing methods
  • Develop ways to integrate contractors into your digital marketing strategies should you prefer to outsource

 

 

COURSE STRUCTURE:

Our complete Digital Marketing program consists of five modules that are each taught over 5 days in 6-hour sessions in a classroom setting. The following concepts are covered in the course.

Module 1: Social Media Expanded

Module 2: Digital Ads Expanded

Module 3: Public Relations Expanded

Module 4: Email Marketing

Module 5: Blogging and Digital Performance

DIGITAL MARKETING (ADVANCED)

Download full module outline

My time with Vivid Media has really improved my digital marketing skills, my offline marketing efforts, and set me in the right direction for effectively managing all of the marketing tasks in our office.​ I appreciate them.

Robson Phiri, Africa Change Makers

Working with Vivid Media is like working with friends in a fun and relaxed atmosphere. They really get to know you and your business before they go forward, and they leave you with a great set of tools and contacts to call upon in the future. I would recommend Vivid Media to anyone who needs to learn about how to market their business in this digital world.

Idah Jonathan, Armitage Holdings

My ​t​eam and I ​really enjoyed the training packages provided by Vivid Media. It gave us the confidence and knowledge to bring our social media, digital ads and PR in house and to the next level. The team at Vivid Media are very knowledgeable and professional.

Abigirl Pretorious, Pink Hair Studio

They taught me what I need to know about how best to market my business. They challenged me with tasks and always followed up to ensure I was applying my knowledge correctly.

Admire Muzondo, Oracle Group


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