• PR professionals today are using social media to either supplement or add to their existing strategies, signalling an evolution in the role of PR over the last few years. Public relations specialists were among the first few to understand the power of social media, making […]

    Continue reading
  • If you are planning to launch a start-up business or have recently started one, you probably have encountered a wealth of information on using social media to promote a business. Though there are millions of social media users across the world, around 900 million of […]

    Continue reading
  • If there is one big change in business advertising and marketing in recent years, it is social media marketing. The opportunities for utilizing social media to increase business are growing every day. The social media marketing tips contained in this article will help your business […]

    Continue reading
  • As difficult as it might be for an individual to create a marketing strategy, we suggest reading through the shortlist of steps down below that will help you in your journey towards the most effective marketing strategies you will ever come up with. There is […]

    Continue reading
  • Content management is a comprehensive, collaborative and technology-driven process, which involves many individual sub-processes. These include: Content Creation – The process involves developing and editing the contents. Content Localization – It involves fine-tuning the content, style of delivery, translating it into native language users. Search […]

    Continue reading
  • Managing a brand’s social media presence can be a demanding and time-consuming endeavour for companies. Since it has well and truly become an integral part of almost all brands’ digital presence, managing the ever-growing social presence is now a full-time job. From managing the daily […]

    Continue reading