• PR professionals today are using social media to either supplement or add to their existing strategies, signalling an evolution in the role of PR over the last few years. Public relations specialists were among the first few to understand the power of social media, making […]

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  • Online reputation management service is the surest way to determine that search engines give results that show your company in a good light. Without a doubt, you need to be certain that your reputation on the web stays strong. Things to Consider: Monitoring: Make sure […]

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  • As difficult as it might be for an individual to create a marketing strategy, we suggest reading through the shortlist of steps down below that will help you in your journey towards the most effective marketing strategies you will ever come up with. There is […]

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  • Graphic communication is communication with the use of visuals like icons, graphs, and drawings. This is mostly on print or electronic platforms. It is very important in Search Engine Optimisation. This is an essential tool for brands as it helps to reach communication objectives through […]

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  • Brand activation is an event or campaign that a brand uses to build awareness and create a long-term relationship with clients and customers.  Activation campaigns foster progressive and strong participation with a brand using tangible, effective or digital integrations. This is all about making a […]

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  • Content management is a comprehensive, collaborative and technology-driven process, which involves many individual sub-processes. These include: Content Creation – The process involves developing and editing the contents. Content Localization – It involves fine-tuning the content, style of delivery, translating it into native language users. Search […]

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