An effective public relations strategy requires a unique blend of sector knowledge, functional expertise across PR, digital, communications and marketing disciplines. It also requires a thorough understanding of your business, your audiences and your market. At Vivid Media (Pvt) Ltd, that is precisely what we offer our clients. Our team of public relations and communications specialists provides each client with a unique combination of in-depth sector knowledge and unrivalled functional expertise. The result is a perfectly planned and executed PR strategy that delivers tangible commercial results and an outstanding return on investment. Increase revenue, accelerate investment or become a thought leader with proven public relations strategies to help you reach specific business outcomes. We give voice to the industry’s top thinkers and performers and have influenced hundreds of successful product launches. We offer a full range of public relations services to help our clients elevate profile, secure new business and build reputations that have a direct impact on their bottom line. From press releases to digital advertising, Vivid Media is your go-to for all things Public Relations.
Media relations is a critical part of what we deliver at Vivid Media. With the proliferation of digital media, the value and credibility of editorial placements in traditional media outlets are more significant than ever before. The importance of effective media relations cannot be underestimated. Our clients value managing and developing their strategic media relationships, and it is one of their top priorities. Media relations remains at the heart of public relations because of its perceived objectivity and the well-established platforms and audiences of traditional media publications. It thus remains a critical component of an effective communications strategy and at the heart of Public Relations. We believe that an integrated approach will always deliver the best results. We use earned and owned media as the key components of an effective PR strategy to achieve a comprehensive brand or corporate communications program.
Building and protecting your hard-earned reputation is what we do at Vivid Media. We understand that your company’s reputation is a priceless asset. We believe that it is essential for you to have an experienced communications partner who can manage your reputation professionally. In an increasingly complex digital world of 24-hour news cycles and the proliferation of digital and social media, managing your online status is just as crucial as traditional reputation management. In the digital age, reputation is not always informed by actual customer experience or from interactions with the company, but rather the impressions that are created online. That’s why we take a very media-centric and PR approach to reputation management. This enables us to achieve positive visibility through earned media coverage and build relationships with your audience through effective use of owned and shared media platforms.
Effective crisis communications are really about risk management. It is about anticipating events and proactively managing both the probability and seriousness of high-risk situations that may negatively impact a company’s hard-earned reputation. At Vivid Media (Pvt) Ltd, we serve as trusted advisers and provide hands-on, personal support as a part of our clients’ senior teams to identify their top reputation threats. We develop the best plans for the most likely scenarios and provide the advice, guidance, expertise and intervention when they need it most. We believe that a proactive approach to preventing crises by minimising the probability and managing risk is always best. This, in turn, requires an ongoing commitment from an experienced communications partner who is regularly on call to provide the advice and intervention you need on time.
At Vivid Media (Pvt) Ltd, we believe that employees are often a company’s most important stakeholders. However, we are also aware that they are often the most neglected and overlooked as invaluable reputation-building assets. A strategic approach to internal communications can dramatically improve productivity, employee retention and unite your employees behind a shared vision of company goals and values. Internal communication is also an essential part of reputation management, and hence is a critical aspect of an effective communications plan. Each employee has a significant influence on the perception of their company among peers, customers, and other key stakeholders. We work with our clients’ senior teams to develop and execute internal communications plans that help create the image they desire and enjoy better relationships with their employees and key external stakeholders.
Hosting an event can often be an effective way to bring together key stakeholders and raise awareness of important issues or opportunities. At Vivid Media, we believe that an event is not just for the day; we proactively provide ongoing support to help our clients achieve their long-term objectives and maximise stakeholder engagement. For instance, when you have exciting news – like a product launch – host an event for journalists and bloggers. The events we organise for our clients range from small round table discussions, breakfasts and dinners to larger-scale receptions, conferences and ceremonies. Certain events or campaigns will work for one brand over the other. Trust our expertise and let us showcase your brand in a way that will get people talking. We take full responsibility for every aspect of the event from venue investigation and managing budgets through to invites and on-site support.