Have you ever wondered if marketing and communications can really make a difference for your business? With the right strategy in place, any marketing and communications effort can help your business create awareness, build relationships with your consumers or clients, and drive engaged, qualified leads to you. As a traditional marketing, communications and public relations agency with a digital edge, our dedicated digital team provide a full range of cutting-edge digital services that produce measurable results, supported by our communications and marketing experience. We’ve found that today’s digital marketing is increasingly universal and consistently integrated. So, unique business needs a unified marketing and communications strategy that can take on the industry lead.
With the rapid, widespread adoption of digital technology, the media landscape has changed radically, offering new opportunities and potential threats for your business. As your digital marketing strategy partner, we can provide you with the knowledge and expertise you need to take full advantage of these emerging opportunities. As a digital marketing agency with a digital edge, we bring together classic digital marketing tactics with cutting-edge digital services into a cohesive strategy. This digital marketing strategy, in turn, delivers real and enduring value while providing an outstanding return on your investment. Our vibrant team of Public Relations and digital professionals offer our clients a breadth of knowledge and experience across the full spectrum of digital services. We possess a unique approach to thinking strategically and focusing on solutions that deliver the best results based on your business objectives.
Digital Marketing Strategy
Website Design and Development
Website design and development is serious business. It is not just about creating a beautiful website that uses the latest technologies, and it is a marketing asset that needs to deliver measurable results. A useful business website is not just a pretty face. We at Vivid Media (Pvt) Ltd believe that it is only right that any investment you make should provide a healthy return. Our dedicated digital and creative team are uniquely equipped to create compelling digital platforms which reinforce your brand image, create the right impression and deliver the results you are looking for. We work with your senior team to plan, design and develop a leading-edge website for your business that fully utilises the latest technologies and follows the best thinking in development and design to deliver tangible commercial results against a set of defined business objectives.
Vivid Media helps our clients dominate the digital landscape. We work tirelessly to connect you with the right audience at the right time with a holistic (search engine optimisation) SEO approach that will elevate your brand. Vivid Media’s SEO strategy has a simple goal – to provide the tools, experience and expertise to connect brands with the right audiences. We believe that an effective SEO strategy can deliver exceptional results at a relatively low cost. We help our clients leverage search to dramatically raise their profile, increase reach and maximise conversion to marketing objectives in an extremely cost-effective manner. Utilising a comprehensive and holistic approach, we consult and execute on technical SEO services, on-site optimisation, and outreach strategy. Working with you to ensure your market leadership in the digital space, we can offer comprehensive site audits, market research, link building, content optimisation and tailored reporting and analysis.
Search Engine Optimisation
Creating and promoting relevant, high-quality content has always been at the heart of effective public relations. With the increase of digital media, audiences can become confused by the sheer amount of content and lose sight of your message. This means that a well-thought-out content marketing strategy is more critical to help you build relationships with the audiences that are important to your business. Attracting, engaging, and converting these people to support the company’s objectives is what effective content marketing is all about. We believe that for content to deliver results for clients, it should be viewed as a relationship-building tool. Content should always provide value to the audience with subtly embedded commercial messages that educate and inform. We believe that the most effective content marketing campaigns are still integrated into a company’s broader communications strategy. This can improve performance and visibility in search and improved audience engagement.
The rapid, widespread adoption of social media cannot be ignored. With the right social media strategy in place, social media marketing can help your business generate awareness, establish relationships with your customers or clients, and drive interested, qualified leads. An overall communications strategy should inform your social media strategy. We believe that to succeed as a brand, company, or organisation; you need to know how to leverage different social channels to reach your audience with compelling, informative, and engaging social content. It is essential to ensure you are delivering the right message via the proper channels with a social media strategy crafted just for your brand. We help our clients to effectively leverage social media for the best results through undertaking market research, developing their social media strategy, managing their social strategy on an ongoing basis and providing social media training.
Social Media Strategy
Our creative campaign’s success comes from an unrelenting focus on client goals throughout the life of the campaign. We establish goals and key performance indicators before deciding on the tools, tactics and campaigns we will use to achieve them. We do not use the latest social network just because it’s hip, and we do not suggest one tactic over another based solely on our past success. We use proven strategies and tactics to build social calendars and draft content that is timely, interesting, and shareable. We then work with in-house teams to publish this content or our team can post content for you from your channels. At Vivid Media (Pvt) Ltd, we achieve business results with technology solutions designed to compel your viewers and enhance their interactions with your brand. Our teams work alongside each other seamlessly, so the same strategies we define for your brand can be applied to your campaigns.
Our work is to make your digital advertising strategy work for your brand with the right mix of creative design, formats, and messaging to achieve your goals. Stand out from the crowd and connect with the specific audiences you want to reach with a targeted digital advertising strategy. We continually test ad variations, calls-to-action and emerging platforms to refine our strategy and achieve more for your brand with greater cost-effectiveness. Paid advertising is beneficial to have in the mix to propel your marketing strategy and add diversity to an otherwise organic approach. Vivid Media (Pvt) Ltd’s network of media partners and platforms helps us zero in on the best media mix for your brand. Our capabilities include but are not limited to paid search advertising, social media advertising, blog articles, video advertising, Out-of-home including digital placements, static billboards, and radio. Reach your audience anywhere, on any platform.
In any industry, relationships are everything. Finding more compelling, innovative and cost-effective ways to make connections and build relationships with the people who matter most to you is very important and targeted email marketing can generate the results you are looking for. With a proven track record of planning and delivering profitable email marketing campaigns, our senior team of marketing and digital professionals at Vivid Media can help you target the right audiences with the right messages. When planning your email marketing strategy, we study the audiences being reached, the content that each audience needs, and when they need it. The result is an email plan that works with your other marketing initiatives to build a valuable relationship with your audience. We will help you deliver best practice design and sturdy metrics to track results and ensure that your email marketing efforts provide measurable results that genuinely add value to your business.