Grow Your Business Using Social Media

Are you a business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, and now want to try it? Are you wondering how to grow your business using social media? As a business owner, you face many challenges – limited capital, minimal support staff and having too much to do in what seems like very little time. 

So, how do you grow your small business without heavy investment in marketing and advertising? Answer – through the use of technology. Web 2.0 provides you with various tools and techniques that help you to generate leads and increase the exposure of your home-based business. Social media is one such tool. Here’s all you need to know as a small business owner to begin increasing revenues using social media.

Exposure: As a small business owner you rely largely on network marketing to channel leads to your business – which, in turn, relies on your interaction with people. This is the core notion of what Social Media is! But Social Media offers virtually unlimited opportunities to interact with people – millions of them! With this interesting form of marketing, your business is no longer limited to local leads; you will find leads coming in from a diversified geographic market!

Improved web presence: Being on popular social media platforms strengthens your web presence. The more people talk about you on Facebook or Twitter, the greater are the chances of your business being found on relevant web searches such as Google, Yahoo!, or Bing.

Direct contact with prospects: These platforms put you in touch with your customers directly. You can have one-on-one contact with them, know what they really want.

Go viral: Such marketing offers you the opportunity to go viral with your marketing. Think about this. You put up a video about your business on YouTube. 10 people like it, and five of them share it with their friends, who in turn share it with 20 more people. This is known as “viral marketing,” and it can be a very effective method to increase your lead generation.

What is a Social Media “game plan” and why should you have one?

A social media game plan is a process consisting of a few simple steps that can help you achieve your social media marketing objectives. The social media arena is large and you can get lost in it if you don’t play by the rules. There’s a lot of competition and you have to have a clear plan if you want to stand out of the crowd and get noticed.

Your ideal Social Media game plan

A typical game plan for your business should consist of these four steps:

  • Build your network
  • Propagate your presence
  • Stay connected
  • Monitor

Dos and Don’ts

While social networking is all about human interaction and cannot be strait-jacketed, here are some tips that will come in handy.

What you should do? 

Please read our previous article: Using Social Media To Promote Start-Up Businesses.

What you should not do?

DON’T overtly push your products/ services: Social media is a platform where you build relationships, to create value. It’s NOT an advertising venue. Your audience will shun you if all you talk about is the stuff you sell. Think about it, would you talk to your family and friends about the products you sell all the time? Of course not! Then don’t treat your social media audience any differently.

DON’T spam your contacts with pointless updates: OK, so now you added two new products to your line-up. While it’s great to share the news, don’t spam your contacts with ads. Put up a link to the new range of products; monitor who is interested and share information on a need-to-know basis.

DON’T have grammar and spelling errors in your posts: You are a small business out to create an impression. Don’t spoil it through spelling and grammatical errors. Use spelling/grammar checking tools, but never rely solely on them. Proofread your posts before putting them up online. If spelling or grammar is not your strong suit, have someone else proofread your work before it goes out.

DON’T fail to respond to requests for help in your area of expertise: If you are a part of a group or forum, seize every opportunity to display your expertise. Don’t be a wallflower-actively participate in discussions.

DON’T let your profile get stale: Make sure your profile is frequently updated and that you offer something new. One mistake many small business owners make is creating social media profiles and then forgetting about them. Your social media efforts have to be ongoing to bear results.

DON’T get distracted: There’s a lot of distraction available online-especially on social media channels that can make you lose track of your productive hours online. Games, quizzes, forums and live-chats-while these can be interesting tools to attract prospect interest, focus on your goals. Otherwise, you’ll find yourself investing too much time and energy into activities that offer no returns to your business.

This is what we, experts in Social media marketing, believe to be how you can grow your business using social media. Need help? Feel free to connect with us and send us message.

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